Before we start and to avoid confusion, what used to be GMB, Google My Business, is now called Business Profile.
To highlight our Company Profile on Google Maps , the most important thing is to have this page well optimized. It is not a big job that takes many hours, but something simple.
This article is based on a study on the Google Sheet and we rich people contact number summarize in an article the most important conclusions of the study:
Everything we are going to discuss in this article has been studied, tested and verified with hundreds of company profiles by local SEO experts.
The Google business listing is our public listing that allows us to be visible on the Google map. These are the listings that appear on the map to show contact phone numbers, links to the website or directions. Here are some examples:
In this tab you can add all kinds of information about your business:
Category of your company
Secondary Categories
Opening Hours
Products
Publications
Photos
And the list goes on and on. Within this sea of options we want to give you a guide to help you reach the top positions on Google Maps at least in your main professional category .
What ranks the most on Google Maps?
Not everything is equally important on the Google listing. Priority should be given to what will help us stand out from other companies on the map.
The most important factors are:
The main category of our company
Keywords in our company title
Proximity to the search performed
Our company address
Secondary categories of the Google listing
4 to 5 star reviews.
It is essential to realize that many of the factors for positioning the Google listing have more to do with optimizing the information well on the first day.