Adjust your content strategy based on the results of the content audit at least once a year.
Have you done a content audit before? What were your approaches and best practices? What did you learn during the process? Share your experience in the comments!
Discover the complete list of content metrics and the db center whatsapp number tools you can use to measure them.
Content Square helps you analyze user behavior to understand what works and what doesn't on your web page and conduct a customer journey analysis accordingly. You can evaluate elements of your page in terms of impact, performance, and usability to identify areas to update next.
Semrush Site Audit is useful if one of your main audit goals is to improve rankings, as it allows you to identify technical issues with your website.
After collecting metrics, your spreadsheet might look like this:
Every investment in your content plan should align with a business goal.
Then, prioritize your actions based on how achievable your business goals are and how much effort is required. To give an example of improving SEO results:
adding a few links to an article can take very little work and yield great results;
Creating a great ebook can take a lot of work, but yield little results.
Add the priority column to your spreadsheet after you have evaluated the resources needed for each action, compared to the expected results.
