Bounce Rate: what it is and how to reduce your business's Bounce Rate

[liza89]

What is Bounce Rate?
The Bounce Rate (an expression in English that means Rejection Rate) is nothing more than what happens when we search for something (whether on a search engine, such as Google, on a social network, on a targeted search site, app stores, email marketing/SMS and WhatsApp messages or Marketplaces), we access the page/site of the answer presented, we don't find what we are looking for and, without interacting, we abandon the page. Boom : This is a Bounce Rate, baby!

If for every 100 people who visit your website, 40 leave without clicking on anything, your website's bounce rate is 40%. The calculation is simple and the result is in percentage:

=(total number of users who left the page without armenia telegram screening providing any interaction/total number of accesses) * 100

The Bounce Rate percentage is related to numerous aspects of the Growth Marketing strategy (we wrote the article What is Growth Marketing and how to apply it , which is very enlightening and which we recommend reading), and below we will explain the main reasons for this rate and how to avoid increasing it.

It is worth noting that the Bounce Rate is not a villain metric (quite the opposite), but rather a powerful indicator of the improvements that need to be made – whether in the act of prospecting, for aspects of User Experience (and the whole that comprises the acquisition journey).

How to reduce your website's bounce rate?
The bounce rate can indicate several flaws in the purchasing journey, among which we list the most common below:

Adjustments to the target segmentation of paid ads
If a Facebook Ads campaign , for example, has shown a high Bounce Rate, it is time for the Growth, BI and Performance teams to join forces to analyze the target settings (target audience) set to it.

To understand effectiveness rates, the ad delivery strategy must contain A/B testing, which, in this case, consists of defining clusters of different audiences (classified by geolocation, habits, web behavior and search and interaction aspects), in addition to measuring individual performances.

Analyzing the similarities between users/customers who engage/convert to your communications/channels is a key point for defining personas for marketing campaigns and greatly contributes to reducing the bounce rate .

Here we really like the Navegg platform for identifying clusters related to our website users.

UX Improvements
There's no point in having a super campaign on Google Ads, with a super budget and a mega segmentation strategy, if when the user enters your page they have a mediocre experience.

[yadaysrdone]

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