Email marketing recruitmentThe first thing we must consider is that the best audience we can have is our own customers, so the first places where we can find registrations for our email marketing list is in our stores, both online and physical.
Online store: to make a purchase, the mozambique business email list user must register in the online store and in this registration we must take advantage of giving them the option of receiving relevant communications, promotions and other information of interest.
Physical store: Sometimes, given the digital nature of email marketing, we forget that offline is also an important source for obtaining users for our mailing list. In this case, special care must be taken in collecting data to avoid generating inconsistencies in the database. Ideally, there should be a computer system in the store that allows validating the consistency of the information entered with the format requirements of the fields in the database. However, in many cases we find that the data is collected manually on paper or Excel and as a consequence the possibility of the data being incorrect increases. In these cases, at Digital Response we have tried to provide a solution to these circumstances by adding an intermediate step between the collection and uploading of data to the company's database/sending platform. After an analysis of the data we may receive, a normalizer can be programmed to clean the data received, homogenizing the format of the information (For example, for the city field we may receive "BARCELONA", "bcn", Barceolna,... and the program would normalize all this data to "Barcelona", homogenizing and improving the quality of the final information).
Online subscription : in addition to current customers, we will try to reach potential customers. To do this, we will offer the possibility of subscribing to the company's communications to any user who browses the website. In this sense, we can test the location of the subscription form, the number of fields requested or the steps of the process in order to optimize conversion.
Social networks: we frequently find large audiences in the online communities of brands that we can potentially reach through email. We must, then, find a way to convert social media users into subscribers. We can achieve this with raffles and contests that usually work very well on these channels.
One aspect to keep in mind is that the way in which we obtain the registrationIt affects the quality of the same. A registration obtained thanks to powerful incentives will be less qualified than a user who subscribes through a web form due to his own motivation to obtain information from the brand. A simple form in which we only ask for the email will obtain less qualified registrations than a form that requires many personal fields and also uses double opt-in.
In addition, we must orient our strategy towards converting subscribers into customers , since the purchase will be the best driver of engagement, in addition to our final objective.
