Do you sometimes find that your email campaigns do not achieve the sales or customer interaction objectives that you initially set?
In this article I explain how, in order to achieve these objectives, it is lebanon phone number data essential that the design of the newsletter campaigns is perfectly integrated with your marketing campaign and other media and channels.
1 Why email marketing is important in your campaigns
2 Omnichannel UX design of your marketing campaign
3 Optimize your newsletter's UX for better results
4 Optimize your newsletter for mobile devices
5 Rules for Email Body Design
5.1 1. Use color to develop a hierarchy
5.2 2. Optimize contrast
5.3 3. Delete lines and boxes
5.4 4. Avoid using more than two fonts
5.5 5. Consistency in design
6 Optimize your newsletter content for easy reading
6.1 Writing texts that sell
Why email marketing is important in your campaigns
You invest a lot of time and money in marketing campaigns and the user experience (UX) of your websites and applications.
But what about your newsletters and other emails? The consideration and purchase phases of the buyer journey are critical in acquiring a customer. And the transmission belt is usually email, as we design many funnels based on automated email chains that are launched based on the customer's behavior. In addition, the final stage in which you offer your product is usually also through an email.
In this article we are going to break down the most important aspects for your newsletter campaign to be effective.
Omnichannel UX design of your marketing campaign
Imagine that your client opens the newsletter on his mobile phone and in order to click on a button with a “call to action” he has to slightly lower the screen. Do you think the conversion will be higher or lower than emails opened on a PC?
Aspects such as usability and adaptability to different devices are essential when designing a newsletter campaign.
Let's keep in mind that today's users are multi-device users. This requires that the design of the email marketing campaign be omnichannel and not only adapt to devices such as mobile phones or tablets, but also be integrated and consistent with the design of the marketing campaign.
Optimize your newsletter's UX for better results
Optimize your newsletter's UX for better results
Content must be relevant, this is essential. Make sure you don't waste your client's time, time is everything. The response and acceptance of your emails are the best way to know that you are doing things right; change your designs and do A/B tests to get the best results.
It is not enough that the template you use is responsive, you must ensure that the user can interact easily and easily find what they are interested in regardless of the device. To do this, you must take into account not only the different metrics such as opening, conversion, etc. by device and operating system. You must also analyze the usability from mobile and PC of the landing pages to which we then direct the user.
