The industry’s history of Google dependency has led SEO professionals to categorize their ranking strategies based on Google’s expectations. The terms ‘black hat,’ ‘white hat,’ and ‘grey hat’ are used to legitimize and criticize different SEO tactics.
Black hat SEO refers to 'unethical' SEO belize phone number library tactics that violate search engine (specifically Google) guidelines for the purpose of manipulating rankings.
Strategies commonly associated with black hat SEO include:
Irrelevant Keywords
Keyword Stuffing
Paid Links
Guest Posting Networks
Content Automation
Completely Changing a Website After It Has Been Ranking by Search Engines
These tactics are primarily aimed at fast and often unstable ranking results. While you may gain some financial gain, Black Hat SEO is risky. Using these tactics can result in a Google penalty.
Black Hat SEO Criteria
1. Violates Search Engine Guidelines
Black hat SEO tactics violate Google's guidelines and, in most cases, are directly mentioned in these guidelines as practices you should not use.
2. It Relies on Manipulative Tactics
While SEO involves looking for ways to improve user experience, black hat SEO relies on manipulating Google's algorithm to improve rankings.
Simply put, if a tactic is designed to make Google think a site provides more value to users than it actually does, it is deceptive and is black hat SEO.
