Structuring a sales process from scratch is undoubtedly quite a lot of work. To make this task easier, there are some practices and steps to follow.
Here we highlight 3 fundamental steps for building an efficient sales process:
sales process stages
Define your priority segments
At this point, you should look at your sales history and understand which of all your customers were the most important.
An essential tip for finding the ICP is to take an average between the customers for whom the company generated more value than usual and the customers from whom the company managed to extract more value than usual, as you can see in the diagram below:
table showing the step-by-step process for defining the ideal customer profile (ICP)
Contrary to popular belief, selling to anyone and in any way is not the best strategy to follow to sell more . Therefore, by defining the ideal customer profile, it is possible to deepen the sales process to adapt it and make more sense with the segments served by your company.
Map the customer's purchasing process
Here you can have more clarity about the attributes guatemala telegram data that your customer takes into consideration and what they compare before making a decision on a solution .
It is important to study the main problems, pains, doubts, fears and expectations that this customer has. This way, it becomes clear exactly when they realize they need a solution and your salespeople can work on this to close more sales.
Once you understand this, you can move on to defining your positioning.
Define your positioning
This is when you define why you are the best solution for this client, which is directly linked to your positioning and authority within your market niche.
To do this, some tips include investing in content marketing , which will allow your company to be seen and known on the most diverse platforms and digital media.
Furthermore, investing in success stories is essential to demonstrate to the lead in practice the value you have already added to other businesses.
Step by step guide to setting up a sales process
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Re: Step by step guide to setting up a sales process
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