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These organizations have a spectacular employer brand positioning (that's why we all dream of working at Apple or HubSpot ) and incredible talent attraction programs. But, in addition, other multinationals such as Tesla , McDonald 's , Volkswagen or Belcorp also understood that to attract the best talent and accelerate their organizational growth they had to have two indispensable allies :
Inbound Recruiting
Employer Branding
Inbound Recruiting: The magical methodology that connects companies with Top Talent
Inbound Recruiting is the methodology that proposes a recruitment process totally focused on the candidate , through 4 stages:
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This methodology aims to attract talented prospects to job sites, convert them into candidates who apply for job offers and hire the ideal candidate for the job in the shortest time and at the lowest cost possible.
See how Apple does it :
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In addition, throughout the process, the company's Employer Branding is improved to win over employees and turn them into promoters of the work culture.
Check out the culture promoters at this leading company in job function email list automation and Inbound Marketing #HubSpotMoms:
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Results: 52% of companies that prioritize candidate experience managed to attract 10% more interested candidates for their offers.
Inbound Recruiting empowers Candidates to choose their ideal job:
Candidates have more power than ever to choose where to grow professionally. The numbers don't lie!
66% of candidates research a company's culture and values before applying for a job.
54% of candidates inform themselves about the company's advantages and benefits.
50% of candidates are interested in the company's mission and vision.
55% of candidates value opinions from company employees.
* Candidate trends – Linkedin.
ATTENTION: The worst mistake your company can make is to save all its potential and not show it to its ideal candidates. Inbound Recruiting has its own nurturing channels for each stage, which serve to communicate:
All the benefits and advantages of growing your organization .
