How much should you spend on creating a white paper?

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First, define the problem. Set the products or services you will deal with in your marketing that will contribute to resolving user concerns with your company's solutions.



Step 2: Set goals


Set the action you cell phone number list want your customers to take after reading the white paper you created. The goal is to create a white paper so that customers who are generally considering how to solve their problems will visit your company's white paper to find the solution.



Step 3: Set your target


Among the target individuals and companies, we will set the target group that we would like to specifically download the white paper. As with selecting a persona image in marketing, the selection method can be made more specific by clarifying detailed information.



Step 4: Content Creation


In line with the items set out above, we will create the content while considering the overall structure. When creating content, it is characteristic that the overall structure will vary greatly depending on the type of white paper being created.



Should you outsource or develop your white paper in-house?


Next, we will explain whether the creation of white papers should be outsourced or produced in-house.

You should choose one that suits your company's characteristics, but we will explain some important points to consider below.



Specialized knowledge
If you have "specialized knowledge and insights" that you can only share
in-house, then you should definitely try in-house production. On the other hand, if you are starting a new business and have not yet accumulated knowledge that you can share in-house, choose to outsource and partner with a company that already has the specialized knowledge.

When making a request to an outsourced company, the key point is to "design the basic framework in-house."



resource
When creating a white paper, the writing and binding are required at the production stage.

If you don't have the resources to do so, choose to outsource rather than forcing yourself to do it in-house.
However, if you don't choose a reputable outsourcer, you may end up paying more for direction, so choose your contractor carefully.



cost

If you outsource the work to a company, the average price will be around 100,000 to 300,000 yen per paper.

For companies that want to start small and keep costs to a minimum, in-house production would be the safest option.

When selecting an outsourced company, be sure to carefully check their past production track record.

Check not only the content of the finished product, but also small details such as typos and omissions, and choose an outsourcer who can match your quality and price.



Examples of using white papers for marketing


White papers are an effective marketing tool, and many companies are using them in practice. Let's take a look at some examples of companies using white papers for marketing.



SATORI


One company that actively supports the marketing of various companies is "SATORI Co., Ltd." SATORI Co., Ltd. has a wide range of white papers on its website, and has established a system that allows clients to immediately put them to practical use in their marketing. In particular, their in-house tool, "SATORI Product Materials," is a groundbreaking white paper that is being used as a marketing tool by many companies.

In addition, the company website provides a detailed overview of the company's proprietary tool, "SATORI," and provides detailed information about how it can be used for marketing.



Attract more customers with customer reviews!

SATORI also features report-type white papers such as "The latest collection of case studies of increased potential customers." By including reviews and opinions from users who have actually used SATORI to successfully attract customers in the white papers, you can attract even more customers through marketing.



Hubspot


Hubspot is a company founded in the United States that owns an inbound marketing platform called Hubspot. Hubspot is a company that boasts high-quality services that support three solutions: sales, marketing, and customer service with a free CRM.



A wide range of white papers to cover a wide range of needs

Hubspot creates a wide range of white papers that can be used in marketing. For example, the "Hubspot Automation Guide" is used for implementation and purchase case studies. They also create a wide range of white papers, such as "21 SEO Myths to Throw Away in 2021 and Beyond" for problem-solving, and "Global Survey on Sales Enablement in 2021" for reports.

In conclusion, Hubspot is a leading company that caters to customer needs by creating white papers that can be used for a wide range of marketing purposes.

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