01/19/2021
If your email report only includes statistics on openings and clicks, it may not reflect all the results you have achieved.
Preparing a good mailing report can make the difference jordan phone number data between whether you are contracted for mailing again or not.
Or that your bosses value the results of the campaign more positively.
Even so that you yourself can see the results better.
That email marketing works is a fact, now it is also necessary to know how to understand and evaluate the results.
1 · Plan from the beginning
2 · Openings, a traditional point in email marketing reports
2.1 The average opening volume
2.2 Information on lead generation
3 · Click Report
3.1 Click volume is the most reliable data of interest for your reports
3.2 Opens vs clicks
4 · Essential in your reports: direct conversions
5 · Indirect conversions and microconversions
6 · Why make a good mailing report?
· Plan from the beginning
Planning the mailings you want to send well will help a lot.
What do I mean by this?
When you are preparing the message you are going to send, include elements that allow you to better “measure” the results.
For example, links that your subscribers can click on so you can count results.
Or a phone number (where you can indicate that when they call they should contact you about the subject of the newsletter)
And not only this, in your message you can encourage:
That they respond to the email on a specific topic
Or leave comments on your blog or a social media post
Even if they share something on their networks
Note
If possible, set up a funnel in Analytics or another tracking system to track conversions.
That is, it includes elements that later allow you to measure the results.
In addition to that, we can interpret the data in a better way, now we will see how, starting with the basic metric
The opening of your mailings
· Openings, a traditional point in email marketing reports
This is the most common value to count, and one of the easiest to check, since the email marketing tool itself offers it directly.
We can still provide more information than just the volume of openings. You can add to your reports:
The average opening volume
To put the opening data into context, it is good to take the average of past mailings and compare it with the current mailing. This way, we can know if the mailing is average or if it was better or worse.
This information will help us know which topics, products or services are of most interest to our contacts.
If we see that when we make certain types of shipments the data is worse than average, we are already having useful information.
Keep in mind that you will see variations throughout the year, due to sales, discounts, holidays and other events.
