Don’t spend too much time gathering information

[tanjimaju200]

One thing to keep in mind when conducting a 3C analysis is to be sure to collect all data on the three Cs: "market/customers," "competitors," and "your company."

If any of the three are changsha cell phone number list missing, a valid 3C analysis cannot be performed.

In addition, be sure to collect accurate information from reliable sources when using 3C analysis. Whenever possible, try to collect data released by reliable sources such as government agencies and listed companies.






When conducting 3C analysis, it is important not to spend too much time collecting information.

Customers, market trends, and competitors' actions are constantly changing even while you are gathering information. If you perform a 3C analysis based on outdated information, it will be difficult to derive an effective strategy.

It may be difficult to do this while also collecting all the information, but once you have gathered the data you need for analysis, be sure to perform a 3C analysis as soon as possible and take the time to formulate your strategy.



5 Successful Cases of 3C Analysis


We will now introduce some examples of analysis of actual companies using the 3C analysis method we have explained so far.

We will conduct a 3C analysis based on the following five industries and company examples as representative business types.

・Fashion online store: ZOZOTOWN

・Furniture: Nitori

・Cafe chain: Starbucks

・Fast food: Lotteria

・Game: Nintendo

We will consider each case one by one. Please review the steps, tips, points, and cautions we have introduced.



3C Analysis Success Case ①ZOZOTOWN


Let's conduct a 3C analysis of ZOZOTOWN as a representative example of fashion online shopping.

First, we organized ZOZOTOWN's 3Cs as follows:

The Three C's

3C Analysis

Customer: Market, customer
-The clothing e-commerce market has been steady from 2019 to 2021.

- Due to the weak yen, customers' purchasing power is declining.

Competitor:
- As of 2021, the e-commerce rate for clothing is 21.15%, leaving room for growth, so it is expected that competitors will continue to enter the e-commerce market in the future.

-Low-cost apparel e-commerce sites such as Uniqlo and SHOPLIST are on the rise.

Company: Our company
- We can provide real reviews on the fashion coordination app "WEAR".

- "ZOZO deferred payment" makes it possible to lower the barrier to purchase.



Fashion e-commerce is growing steadily and can be described as a growing market.

It is expected that the COVID-19 pandemic will encourage rival companies to move further into e-commerce, so they will likely be required to become even more competitive in the future.

In this environment, ZOZOTOWN is launching new initiatives one after another, such as its unique fashion coordination app "WEAR" and "ZOZO deferred payment." This planning ability is one of ZOZOTOWN's greatest strengths.



Successful example of 3C analysis②Nitori


Let's analyze the major furniture retailer Nitori through a 3C analysis.

First, we have summarized Nitori's three Cs as follows.

The Three C's
3C Analysis

Customer: Market, customer
- Demand for home furniture is increasing due to people staying at home during the COVID-19 pandemic.

As the COVID-19 pandemic continues, demand for staying at home will continue, so there is a possibility that there will be a demand for high-quality furniture.

Competitor:
-IKEA, which can be said to be its biggest competitor, has a small number of stores, but it has adopted a strategy of creating "theme park" experiences, such as by incorporating restaurants, and is expected to attract customers from a wide area.
Company: Our company
-We carry furniture with designs and sizes that suit the Japanese lifestyle and Japanese-style rooms.

- A nationwide network of 700 stores.



The furniture industry has seen a significant increase in business due to the stay-at-home demand caused by the COVID-19 pandemic. As teleworking becomes more common, the need to use the home as a work space is expected to increase, so the home furniture market is likely to continue to grow.

Nitori, which offers furniture at affordable prices, has made its presence felt even amid the ongoing recession.

It competes with its biggest rival, IKEA, with an overwhelming number of stores.



3C Analysis Success Case 3: Starbucks


This is a 3C analysis of Starbucks, a major coffee chain.

The three C's of Starbucks can be summarised as follows:



The Three C's
3C Analysis

Customer: Market, customer
- The industry as a whole has hit a plateau due to the declining population, and has shrunk significantly due to the effects of the COVID-19 pandemic.

- Dining out culture itself is changing due to the stay-at-home demand caused by the COVID-19 pandemic.

Competitor:

- Its direct rivals are high-end coffee shops such as Komeda Coffee, Tsubakiya Coffee, and Renoir.

-There are many cafes that offer cheap coffee and food (Doutor, Tully's, etc.).

- Eat-in spaces, where customers can eat and drink inside convenience stores, supermarkets, bakeries, etc., are becoming more and more common, posing a major threat.

Company: Our company

-In addition to beverages, they also sell the benefit of a relaxing space.

- Product planning ability to offer limited menu items for each season.



Starbucks Coffee competes by offering high-price coffee and food, setting itself apart from other businesses that offer cheap coffee and food.

Rather than a beverage, the benefit offered to users is a relaxing space.

Its direct rivals in the same price range are Komeda Coffee and Tsubakiya Coffee, but Starbucks competes with its brand power. This is a good example of how the experience of "drinking coffee at Starbucks" itself is valuable to users.

[yadaysrdone]

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