Here’s how Peloton displays the pricing, product descriptions, and product images for two products.
Peloton category page with product comparison
And here’s another great example from Apple’s category page for the iPhone.
Apple category page with product comparison
6. Include a newsletter signup
Ecommerce websites often struggle with high números de árabe whatsapp bounce rates from their category pages because many visitors are just assessing their options and not even considering making a purchase right away.
This segment of customers is in the early stages of the sales funnel, and might have ended up on your category page from search engine results pages or online ads.
Integrating a newsletter signup option at the end of your category pages can help keep these customers thinking about your brand in the long term. Every time someone signs up for your email newsletter, you have a new lead to nurture.
Colourpop generates leads on their main category page with this footer.
You can also use popups to accomplish the same goal even more effectively.
7. Enable social sharing
Ecommerce sites need to ensure that they’re integrated into the social media lives of their target audience if they want to achieve more sales.
Facilitate social sharing by incorporating buttons that allow customers to share their favorite products or categories on social media platforms.
This can extend your reach and drive additional traffic to your store.
