These tools can boost conversion rates by alleviating confusion and helping users find the right products.
Warby Parker promotes its quiz at the top of its category page with a banner.
Warby Parker quiz on category page
3. Provide a great filtering system
A robust filtering system allows shoppers to refine numéro whatsapp france their product searches based on various attributes such as price, brand, size, color, and more.
This ecommerce optimization step is particularly important for stores with a big inventory and lots of product pages. Just make sure that your items are properly marked so that results include the right products.
The ability to customize category page results shortens the shopping process and ensures customers find the products they’re looking for quickly.
Here’s how Gymshark implements this essential navigation element.
Gymshark filtering system on category pages
4. Allow sorting by popularity
Enabling customers to sort products by popularity allows them to quickly identify your best selling products, streamlining their decision-making process. Ecommerce site customers are often motivated to try out products that other people are enjoying.
Businesses can learn from Béis Travel, who promotes their best selling items on their category pages.
Béis Travel category page with a great sorting system
5. Show product comparisons
High-converting category pages often enable visitors to compare multiple products side by side. This allows customers to assess different options comprehensively, helping them make well-informed choices.
