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Before you finalize your content, make sure these boxes are checked.

It's engaging and relevant to your target audience.
It matches your brand personality.
It's fun and easy to learn.
It keeps your attention from start to finish.
6 – Forgetting about accessibility
You must cater to all your readers, including those with disabilities, visual impairments, or those who use assistive technology. Email accessibility It's all about smart color choices, readability, and semantic elements.

Some methods you can use to improve the rcs data uk accessibility of your newsletter include:


Adding Alt Text to Images
Using p and h tags
Stick to high color contrasts
Avoid GIFs, flashing images, and other potentially harmful images.
Leave space between blocks of text (and keep the blocks short)
If you forget about accessibility, you risk alienating some consumers.

Sending errors

How you send your email newsletters also matters. Your newsletter templates are only as effective as the communication strategies you use. Here are some important considerations.

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