What is Attraction Marketing and How to Apply it to Your Business

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Fernanda Andreazzi
/ Conversion / What is Attraction Marketing and How to Apply it to Your Business
Summary [ Hide ]

1 What is Attraction Marketing?
2 What is the Attraction Marketing Methodology?
3 What are the Benefits of Implementing an Attraction Marketing Strategy in your Company?
4 Tools to Apply Attraction Marketing
5 5 Strategies for Good Attraction Marketing
6 Conclusion
The Internet and social media have forever changed the way uae number dataset communicate with their audiences.

This movement allowed the big market players to occupy the same stage as small companies.

This democratization of information has opened up a range of opportunities to create humanized, assertive and focused communication, resulting in a two-way conversation.

This means that offering valuable content to help your ideal customer can be a way to stand out in this sea of ​​information that is the Internet.

We call this strategy Attraction Marketing or Inbound Marketing .

What is Attraction Marketing?
What is attraction marketing?
Attraction Marketing , or Inbound Marketing, is a method of promoting a product or service by offering valuable information to ideal customers in the early stages of a buying process.

This strategy is very efficient for generating new leads and retaining customers .

To understand how this strategy works, think about the consumer purchasing journey.

Nowadays, the first thing people do when they are interested in buying something is to search for it on Google.

Often, consumers are still not sure what exactly they want to buy, so they end up doing searches like “ best TV sets in 2022 ” or “ which cell phone operator has the greatest reach in Brazil ”.

Through this form of research, consumers learn more about the problem they want to solve and what product or service is best to solve it.

Once consumers have an understanding of the problem they want to solve, it is time to consider purchasing options, compare brands and models, and analyze the pros and cons to understand in detail the products and services that are available on the market.

This is the time when the consumer filters the options and chooses the one that best fits their needs, finally closing the purchase of a product or service.

This path, with a few variations, is practically the same for every consumer in the Internet world.

This process is recognized by marketing experts as the consumer journey .

When companies and marketing agencies began to notice this trend, they began looking for strategies, techniques and methodologies to influence consumers in this purchasing process.

This set of tools that aims to reach, engage and induce the consumer in their decision is what we call Attraction Marketing .

What is the Attraction Marketing Methodology?
What is the methodology of attraction marketing?
This marketing strategy follows a methodology with well-defined steps:

Attraction
The more people you attract at this stage, the better the results will be.

This is the phase that corresponds to the top of the sales conversion funnel .

Providing relevant content that informs and educates the public is the focus at this first stage.

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