Case 2. Increased conversions with a stable CPL indicator for a bank

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moniya12
Posts: 321
Joined: Sun Dec 15, 2024 4:08 am

Case 2. Increased conversions with a stable CPL indicator for a bank

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Business: Bank.
Objective: Increase the number of conversions while maintaining a stable CPL.
Solution: Implementation of a scaling strategy.
Result: The number of conversions increased by 17%, while the cost of attracting a client remained stable.

Details:
The optimizer was trained for one week, testing different rates and adjusting parameters.
Ineffective keywords and sites were disabled, and bids were set for the most convertible parameters.
Significant results became noticeable within a month.
The campaign was optimized while maintaining the current budget, with funds being reallocated to more effective keywords and platforms.
For more details, please see the full case study .
Briefly about the main thing
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yadaysrdone
Posts: 17893
Joined: Sun Apr 13, 2025 9:48 am

Re: Case 2. Increased conversions with a stable CPL indicator for a bank

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