Managing Duplicate Content in Ecommerce

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jsarmin
Posts: 159
Joined: Sat Dec 28, 2024 5:45 am

Managing Duplicate Content in Ecommerce

Post by jsarmin »

We have discussed several times the concept of how many SEOs can exist, a genre almost like literature that has fascinated professionals for years and that has led to the formation of actual schools of thought. I have a vision that does not embrace any of the schools, that is, I believe that there is only one SEO , but depending on the case, the market niche, the strength of competitors and hundreds of other possible factors, this subject can have different facets and change skin like a true chameleon.

Today, and in the coming months, I want to tackle a burning issue, always current: how to do SEO for an e-commerce. I will start from a basic concept that I have partly expressed previously: we have one SEO and therefore I will usages of car owner database avoid pointing out some themes and some factors that are very well known to those who do SEO and I will try more than anything to extrapolate those 4-5 points that I believe to be of fundamental importance for the optimization of an online store . Today's article will focus exclusively on a very important problem for an e-commerce, that is, how to solve the age-old issue of duplicate content.

Canonical URLs are of utmost importance for URLs where tracking code (affiliate, social media source, etc.) is added to the end of an on-site URL (e.g. -?a_aid=,?utm_source, .

This tag is also very important to help index the URLs of category pages on an e-commerce site in cases where sorting, filtering and functionality parameters are added to the end of the URLs of the basic category to produce different product orders on a category page (for example -? Dir = asc,? price = 10.

Ensuring that the canonical URL (in the <head> of the source code) matches the base category URL will prevent search engines from indexing these duplicate URL.
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