Similarities with other technologies

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Yandex Crypto's technology allows you to target ads without revealing the identity of users. Google's Federated Learning of Cohorts (FLoC) offers a new way for advertisers to group users without using traditional cookie tracking and also supports user privacy.

Together, these approaches provide a powerful toolkit for optimizing advertising campaigns and ensuring user privacy in today's digital environment.
Briefly about the main thing
So, in simple terms, Andata is an analytical platform that complements the functionality of systems such as Google Analytics and Yandex Metrica, providing additional flexibility and detail in collecting and analyzing data. This platform uses a variety of methods for collecting information, including cookies, pixel tracking, analysis of cached data, server-side tracking, enriching traditional analytical approaches.

Andata creates a digital user profile based on combining various chile consumer email list identifiers, such as email address, phone number, and CRM ID. Using vector models to analyze this data, you can accurately determine the connections between different sources of information, which helps improve the quality and accuracy of advertising campaigns.

By choosing between Google Analytics, Yandex Metrica, and Andata, you get the opportunity to better understand your customers and optimize your marketing strategies, increasing the overall effectiveness of your business's online presence. Andata is not just an alternative, it is an add-on that enhances existing analytical capabilities by providing an additional layer of analytics customized to your goals and objectives.

Incorporating Andata into your arsenal of analytical tools will not only enhance your existing data, but also open up new horizons for understanding and interacting with your audience, making your marketing even more effective.

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