“I am not someone who grew up in the content marketing discipline and I never had a tool to help me with the technical side of SEO. That’s where Jasper comes into play. It can help content marketers optimize their articles by automating many SEO tasks,” says Samyutha.
For example, an AI chatbot can write content around certain keywords, as spam database well as suggest the best headings, meta tags, and descriptions to improve click-through rates.
AI doesn’t end at optimization, though — it can also function as an editor during the final stages of writing. Tools like Jasper and Grammarly can detect stop words, offer alternative phrases, and improve readability. The result? SEO-optimized content that people enjoy reading.
►1. Dispensing with creators during the creation process
"When you bring generative AI, the worst thing you can do is eliminate someone with a strong creative or editorial eye," Samyutha warns.
At first glance, AI-written content may seem perfect. However, many human elements could be missing, such as humor, empathy, perspective, and cultural context. Plus, generative AI works with limited data , so the information it collects could be irrelevant, outdated, or even biased.
Ultimately, marketers should use AI for the first draft, not the last. AI can lay the groundwork, but you still need to elevate this content with your unique personality or perspective.
►2. Recreate the wheel
Every marketing team has a different strategy for creating content. As a result, your approach to AI — and how you choose to implement it — is unique to your team.
While AI is exciting and new, Samyutha recommends a “less is more” approach when adding it to your workflow.
According to her, “When it comes to integrating AI, many teams feel pressured to recreate the wheel. However, you don’t need to build every process around generative AI. Instead, incorporate AI into existing processes that already work well.”
For example, a marketing team may have an effective content distribution process, but it could be improved by automating some tasks with AI, such as scheduling social media posts and reformatting content for different channels.
With this approach, your marketing strategy is not dependent on AI, but is enhanced by it.
►3. Increasing content demands too quickly
As AI speeds up the creation process, it’s important to have standards in place to maintain quality. Samyutha says, “We have multiple processes in place to check our work, and that doesn’t go away because Jasper is there. If anything, that feedback loop is reinforced so we can catch inaccuracies or errors.”
