06/18/2021
The Growth Hacking strategy is expanding very rapidly in digital marketing, especially to boost the success of many organizations, both startups and small and medium-sized businesses .
To date, these smart marketing techniques are applied in italy phone number data different advertising phases and uses, especially in email advertising campaigns.
In this post we are going to bring to life the concept of Growth Hacking understood as an initiative created to identify new forms of monetization through elements such as analysis, experimentation, innovation and testing.
To do this, we are going to use real case examples on the intelligent use of the Growth Hacking funnel , a conversion funnel that arises from a marketing strategy based on creativity and impact.
This funnel contemplates the processes or stages that users must go through in a Growth Hacking initiative to achieve strategic objectives.
In this sense, the capacity for measurement, data analysis and the use of engineering and software automation processes are an indispensable ally for this commercial positioning initiative, in addition to some of its main potentials.
1 · Apply Growth Hacking in email marketing
2 · Growth Hacking Strategies for Email Marketers
2.1 Airbnb
2.2 BuzzFeed
2.3 Groupon
2.4 Red Bull
2.5 Social networks
3 Conclusions
· Apply Growth Hacking in email marketing
Email marketing fits perfectly into Growth Hacking strategies due to its low investment cost and its simple implementation in practice.
Based on this, it is important that you have prepared the ground to undertake the commercial initiative.
To start, you will need to keep your contact database up to date and perfectly segmented.
Furthermore, if you create groups and hierarchies or establish differentiations between each of them, you will facilitate the work in any case, and you will also leave the ground ready for any subsequent action, regardless of the objective.
Next, think about developing relevant content and establishing close relationships in communications with your contact base.
The important thing is that your posts look appealing a priori.
To do this, think of phrases that invite people to read your messages and generate a certain need for that content. One piece of advice: in emailing , it is important to develop a close relationship with the recipient, so it is ideal to use a writing style that invites conversation and facilitates the response of your contacts.
The messages sent are meaningless if they don't get a response . To this end, email marketing campaign design templates offer the possibility of incorporating calls to action and purchase receipts.
You can also encourage recipient engagement by including promotions, discounts, or downloads of interesting publications for your community.
In any case, among the advantages of email marketing are its measurement capacity, its automation and its speed in data management and analysis.
This information is vitally important for businesses and is often a pending issue. Finally, don't forget to use the data you have intelligently to direct your advertising initiatives in the most appropriate way.
