You can personalize your subject lines by including the recipient’s name, referencing their purchase history, or tailoring the message to their interests.
For example:
“Sarah, your early Black Friday access starts now!”
“We’ve got pre-Black Friday deals on the items you love!”
These personalized touches make your number database subject lines more engaging and have been proven to increase open rates. In fact, personalized subject lines can increase open rates by 26%.
Just be sure to avoid over-personalization, which can feel invasive or gimmicky if overdone.
5. Add emojis (but don’t overdo it)
Emojis can add a visual element to your subject lines that makes them stand out in a crowded inbox. They can convey emotions, urgency, or even represent the type of sale you’re offering, all while saving space.
For example, using a fire emoji can signify a “hot deal,” or a clock emoji can highlight urgency.
But here’s the catch: less is more. Overloading your subject line with too many emojis can make it look cluttered or spammy. One or two well-placed emojis can enhance your message without overwhelming it.
