3. “Breakthrough Advertising” by Eugene Schwartz
Eugene M. Schwartz’s “Breakthrough Advertising” is a legendary copywriting book that has been out of print for years. However, the 2025 edition brings it back to life, offering timeless wisdom on creating advertising that truly resonates with your audience. If you can get your hands on a good copy.
4. “Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan
“Hey, Whipple, Squeeze This” by Luke Sullivan japan email list is a fun and informative guide to advertising and copywriting. It’s packed with practical advice, real-world examples, and creative inspiration, making it an engaging read for aspiring copywriters.
5. “Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits… No Matter What You Sell or Who You Sell It to” by Jim Edwards
Jim Edwards’ Copywriting Secrets is a contemporary guide to effective copywriting in the digital age. It provides practical tips and techniques to help you write persuasive, high-converting copy for websites, email marketing, and more.
6. “The Adweek Copywriting Handbook” by Joseph Sugarman
Joseph Sugarman’s “The Adweek Copywriting Handbook” is a classic resource that covers the art of copywriting from the perspective of a legendary copywriter. It’s a treasure trove of ideas and strategies that can take your copywriting skills to the next level.
7. “The Boro Letters” by Gary Halbert
