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Targeting— is the process of setting up and showing advertising to a specific group of users who are the most likely buyers of a product or service. Targeting is set up by a specialist — a targetologist. We will talk about him further.

Targetologist



Who is a targetologist?
A targetologist is a specialist in france cell phone number list setting up advertising on social networks aimed at a specific target audience. Their main task is to ensure that advertisements are seen by people who may be interested in purchasing a certain product or service.

You've probably noticed more than once how after searching for, say, a refrigerator on the Internet, ads with it start appearing literally everywhere. If so, you've directly interacted with what a targetologist does.



Main responsibilities of a targetologist
Launching an ad is not just about pressing a button. The profession of a targetologist includes a number of important and complex tasks:

Analysis of the client's product and competitors: helps to understand the market, find the strengths of the product and identify opportunities for improvement.
Search and segmentation of the target audience: allows you to customize your advertising so that it reaches exactly those people who are most interested in the product.
Creating creatives and texts for advertisements: this process combines creativity and knowledge of audience needs.
Setting up advertising on social networks: involves working with parameters such as target audience, budget, campaign duration, and choosing the best platforms for launching it.
Planning and adjusting the budget for an advertising campaign: helps to avoid unnecessary expenses and ensure maximum return on your advertising campaign.
Launching test advertising and creating reports on it .
Post-launch advertising analysis and optimization: allows you to increase efficiency and achieve your goals.


Benefits of working as a targetologist
The work of a targetologist has a number of advantages that make this profession attractive to many. Here are the main ones:

High demand
According to dataWork.ua, more than 1000 companies are currently looking for targetologists. Most businesses in Ukraine have an online presence and need a qualified specialist to attract customers through social networks. This ensures a stable demand for targetologist services and opens up many employment opportunities. At the same timeaverage salaryThe salary of a targetologist in Ukraine is about 22,000 UAH, but experienced specialists, working as freelancers, can earn much more.

Possibility of managing several projects simultaneously
This allows you to increase your income depending on the number of clients and the amount of work performed, of course, if this does not affect the quality of the work.

Quick mastery of a profession
To become a targetologist, you don’t need to study for several years at universities. It’s enough to take specialized courses lasting 3-4 months, where they will teach you how to analyze the audience, create and launch advertising, and analyze its effectiveness.

Working with different types of business
Targeters can work in different areas of business or focus on one niche, becoming experts in it. This provides variety in work and the opportunity to choose the most interesting direction.

Flexibility in schedule:

The ability to work remotely and set your own schedule allows targeters to have more freedom in planning their time and work.

Read also : Who is a CMO: what skills does a marketing director need in Ukraine?


Disadvantages of the profession of a targetologist
Like any other profession, the work of a targetologist has its drawbacks, which can become a challenge for specialists. Here are the main ones:

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The need to constantly learn
Clients in various niches, updated social media rules and new trends in advertising creatives require constant training and adaptation from the targetologist.

High level of responsibility
A targeter is responsible for clients' advertising budgets, which requires careful planning and execution. Incorrect decisions can lead to lost funds and customer dissatisfaction.



Skills required for a targetologist
Soft skills
Soft skills are a set of personal qualities that allow people to work effectively in a certain profession. Such skills of a targetologist include:

Self-discipline: the position of a targetologist often requires working with a large amount of information and data. Self-discipline helps to effectively organize your working time and achieve your goals.
Quickness in learning new things: you need to quickly master new tools, platforms and work methods to remain competitive in the labor market.
Attention to detail: Successful work with advertising campaigns depends on the accuracy of settings and analysis. Attention will help to avoid mistakes and optimize processes.
Analytical mindset: The ability to analyze large amounts of data and draw informed conclusions is key to effectively setting up and optimizing advertising campaigns.
No fear of experimentation: Targeted advertising requires testing different strategies and approaches. It is important not to be afraid to experiment and try new methods to find optimal solutions.
Hard skills
Hard skills are specific, technical knowledge and abilities that can be measured and studied.

Target audience analysis and strategy development: a skill required to effectively attract the audience that is most likely to become customers.
Working with data: Using Google Sheets or Excel to analyze data, create reports, and monitor the effectiveness of advertising campaigns.
Using graphic editors: basic skills in working with Canva or Adobe Photoshop to create advertising creatives.
Knowledge of the tools and mechanisms of a specific social network .
Targeting

Read also : SMM manager: who is he and what are his responsibilities?


How to become a targetologist?
The process of training a future specialist consists of several key stages:

Start by learning the basics of marketing and familiarizing yourself with targeted advertising platforms: Facebook, Instagram, LinkedIn, Google Ads, etc.
Enroll in courses that focus on learning about targeted advertising. For example,WebPromo Experts Academy offers training for various specialized marketing specialists, including targeting specialists.
Use the knowledge you've gained in practice — create test campaigns for yourself or small projects. After that, collect examples of your successful advertising campaigns in your portfolio.
Start looking for your first clients on freelance platforms like Upwork or Freelancer. You can also look for vacancies in companies or agencies.


Conclusions
A targetologist is, in simple terms, a specialist responsible for setting up and optimizing advertising campaigns on social networks. A successful targetologist combines analytical skills with creativity, knows how to learn independently, is disciplined, attentive to details, quickly learns new things and is not afraid to experiment.

Key technical skills include target audience analysis, data management, creative advertising, knowledge of social media tools, budget management and campaign optimization.

The profession is attractive due to its high demand and the opportunity to work with different types of businesses, but it requires constant training, adaptation to changes and responsibility for the results.

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