Changes to phrase match and broad match modifier. Google Ads

[udoy120]

Anyone who is even remotely familiar with the Google Ads advertising platform will know that it is not known for releasing many updates. However, in this case we are faced with a new update to phrase match and the broad match modifier. Some changes must be taken into account if you want your campaigns to perform well in every sense.

What is this update to Google Ads matchmaking?
To establish a basic idea, we can say that phrase match will increase, that is, it will expand with the objective of including the traffic that would now enter through broad match modifiers.

These changes have already been implemented, although it is not ruled australia mobile numbers list out, as is normal with everything that has to do with Google algorithm changes , that over a short period of time some aspects may be refined or some elements may be incorporated or eliminated depending on the experience that the user may have.

Although it is always interesting to go to Google's own source, users often come across information that can be excessively cumbersome in many ways, with everything that this implies from the point of view of planning their advertising campaigns.

For all these reasons, we are going to make an effort to condense all this information in the most didactic way possible.

The phrase “se come” concordance with the broad modified
We believe that this way the concept can be explained very well, since that is actually what happens. The unification of both concordances will allow them to behave very similarly to broad concordance but in a much more intelligent way when we refer to coverage.

In other words, the aim is to provide the algorithm with a certain intelligence so that campaigns can be automated to a certain extent. Google knows in detail how much time can be invested in creating campaigns and wants its own algorithm to create part of that design in the most optimal way possible.

[yadaysrdone]

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