Solution selling: what it is and how to apply it in your company

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In this article, understand what solution selling is, how this methodology came about and what its differences and benefits are to make you sell more, in addition to checking out a complete step-by-step guide to apply it in a practical way in your company.
By Thiago Reis
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In a market as competitive and competitive as the current one, sales dynamics, especially B2B sales , have become increasingly different and, in a way, complicated.

Selling today is no longer about forcing and “pushing uk number dataset the buyer’s throat” a product or service, but rather about solving a problem or latent pain that the buyer has and meeting their desires.

We can say without hesitation that the focus of a sale, in the current context, is 100% the customer . He must be listened to, helped, responded to and treated very well, while the salesperson increasingly assumes a consultative role .

It is in this context that the methodology known as solution selling emerged at the end of the last century . Translated into Portuguese, this technique means “selling solutions” and has gained a lot of space and extreme importance in the market in recent years.

Have you heard about this new way of selling? Have you heard about it, but haven't yet applied it to your company?

You're in the right place! In this article, we'll teach you everything about solution selling , from its definition and emergence to its advantages, disadvantages, and the best ways to apply it in your company.

Happy reading!

Index
What is solution selling ?
Origin of solution selling
Solution selling x product selling
Advantages of solution selling
Disadvantages of solution selling
How to apply solution selling in practice
Conclusion
What is solution selling ?
Solution selling is a sales methodology that focuses primarily on understanding and meeting the customer's needs . This includes identifying the problems or challenges they face and presenting a personalized solution that helps them solve them .

Unlike the traditional sales approach – known as product selling , which focuses on “pushing” a specific product or service to the lead – the solution seller seeks to understand the customer’s needs and provide a solution that meets those needs.

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