However, if your products are more like “vitamins” that people don’t necessarily need to buy, it’s just a nice thing to have, then it’s a good strategy to subtly increase the fear of missing out (FOMO) using popups.
That can help decrease cart abandonment and to increase conversion rates instantly.
5. You want quality feedback
Sometimes a business needs to hear directly from its customers.
Sure, you can (and should) use Google Analytics netherlands girl whatsapp number or other tools to understand what’s working and what’s not. But these tools often don’t tell you the full story.
Popups are the most effective tool for generating quality feedback (besides calling up your customers manually).
The 5 top reasons not to use website pop-ups
While pop-ups are great in many situations, they’re not always necessary. Here’s when you should skip using pop-ups:
If you already have high conversion rates and you don’t want to offer any extra incentives or push people to join your list, then you probably don’t need to use any popups.
2. Mostly returning visitors
B2B brands that mostly offer services to just a few customers who return to their website frequently, (e.g. a procurement management company) don’t have a reason to use popups. You already have a customer base and don’t need to urge them to convert or to subscribe to anything.
3. You already have an ultra-strong brand
Why don’t popular websites like Amazon use popups? Because they already have a super-strong brand and they don’t have to convince customers with USPs or discounts that they’re the best place to purchase something. Customers will buy and return either way.
If you have a brand that’s similarly well-known and strong, you probably don’t need to use popups either.
You already have high conversion rates
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