What is a copywriter and how to become one?

[Shakila Akter]

If you've ever wondered what a copywriter is, here's everything you need to know about one of the most in-demand professions in digital marketing.

The term copywriter has gained particular relevance in recent decades, as the Internet has revolutionized the advertising sector through digital marketing . This role, which in the past was called a copywriter (or simply a copywriter), is complemented in advertising agencies by the Art Director (responsible for the visual aspect) and the Creative Director (who oversees the work of both). But their role goes beyond writing a good ad. Below, we'll look at what a copywriter is and how to become one .

What is a copywriter?
A copywriter is an advertising buy phone number list but they don't simply write articles like a journalist or blogger , with the goal of informing or expressing opinions. Their work is often aimed at getting the user to take a specific action , which can be from downloading an app to purchasing a product, filling out a form, or subscribing to a newsletter.

To better understand what a copywriter does on a daily basis, we will look at their roles and responsibilities :

Creative conceptualization of creative campaigns.
Defining brand tone through tone and style.
Editing, writing and proofreading content.
Copywriting for Social Media and SEM .
Composition of posts for Social Media .
Writing all website texts and landing pages.
Writing Email Marketing campaigns .
How to be a copywriter

How to be a copywriter
At this point, you may be wondering how to become a copywriter. University degrees in Literature and Humanities are a good starting point, although they aren't mandatory. Graduating in Advertising, Audiovisual Communication, Journalism, Translation and Interpreting, or Philology will help you develop a strong strategic vision and an academic foundation in writing.

However, as with most digital professions, there is no official Copywriting qualification , so anyone with certain qualifications can consider this job. We've already seen what a copywriter is and what their duties are, so now we'll focus on the skills needed to be a good copywriter:

Creative mind : It's essential to be original and think outside the box when it comes to developing creative actions that guarantee the visibility of the client's communication. Regarding writing, it's essential that the texts have that punch that connects with the target audience.
Impeccable writing : Obviously, writing fluently is a must . Copywriters must have impeccable spelling and grammar, as well as master various stylistic devices to be versatile depending on the client. They must also be meticulous and perfectionist, thoroughly revising their finished texts.
Knowledge of the digital ecosystem : You don't need to be an expert in social media, web design, usability, or CRM , but you should know the basics of all these disciplines to write texts appropriate for each channel and its different formats.
SEO Basics : Just as we saw in the previous point, it's not essential for the copywriter to have in-depth knowledge of the technical aspects of SEO . What they do need to master is keyword research and its correct application in their texts.
Ability to generate emotions : It's essential to know your target audience to guide your copy, as well as to persuade through so-called power words . But the secret of a good copywriter is storytelling . They must generate emotions through their writing, and this must impact the way users and potential customers view the brand.
Staying on top of current events : joining the conversation in real time and generating brand engagement is essential for any self-respecting copywriter. You need to know when to publish and what the latest trends are, and which ones to ignore.