How to choose an email hosting provider
Free vs. Paid Email Hosting
Best practices for using email hosting
Email hosting is a very important service nowadays, as it allows companies to manage their communications in a professional and secure way. Choosing a reliable email hosting provider improves a company's credibility with its customers and guarantees the protection of sensitive information handled by its employees, one of the main concerns for any type of company in Latin America and any other area of the world.
However, with the vast number of options available, it is crucial to understand the features and benefits of these services in order to make an informed choice that supports each business’s specific needs and goals. All that glitters is not always gold, so we are going to tell you everything you need to know about it!
What is email hosting?
What is email hosting and how does it work?
Email hosting is a dedicated service that manages a company's email . Unlike free personal email, an email hosting service is hosted on servers, either dedicated or shared, that are specifically optimized for email operations.
This ensures greater security and capacity when managing private data, and provides professional features such as personalized email addresses with your company domain, such as [email protected].
These services often include advanced email management tools such as spam filters, malware protection, and data archiving and recovery options.
It works by using servers that process, store and send the emails sent and received, which guarantees that they work with high standards of security and efficiency. However, be careful with free email hosting services, they may not be even half as safe!
Differences between email hosting and traditional mail services
Email hosting offers certain advantages over traditional free email services:
It allows you to use a personalized domain , which reinforces the corporate image for clients and collaborators.
It offers advanced security measures such as encryption, stronger authentications and anti-phishing protections.
Administrators have full control over mailbox policies and data handling.
They offer professional technical support available to resolve specific problems and maintain the operational status of the mail service.
Unlike many free email services, email hosting services do not impose advertising on their users.
Choosing the right email hosting service is vital to ensure effective business communication and the protection of any type of corporate information.
Why should you have a custom email account?
Usually, along with the email storage service, companies also offer you other benefits such as:
Possibility of creating an email account that includes the name of your business, for example: instead of [email protected] you could have [email protected].
To have your business name on your email account, the provider will offer you your own domain that you can also use on your website (example: www.yourbusiness.com). This way, your email will have the same ending as your website.
Access your account from mobile devices, so you can answer your estonia business email list emails anywhere, no matter where you are.
Sync your calendar to schedule your tasks, appointments, meetings and to-dos.
Now, these benefits translate into advantages for your business, because a personalized email allows you to promote your brand, have more credibility and control the messages you send and receive.
That is, people perceive a professional image from you (credibility), while you constantly remind them of your brand name and your website (brand promotion), and share the most important messages for your company (message control).
And if these benefits don't convince you, think about all the important documents that 'flow' through your emails: invoices, bills, contacts, personal information of clients and many other sensitive data. Surely, you wouldn't want this information to be easy for any stranger to obtain, right? Well, your email hosting can help in this regard.
For example, GoDaddy's custom email includes antivirus and antispam filters, which helps prevent you from receiving irrelevant messages or potentially dangerous emails .
Hiring a service like this also means having support in case something happens, for example if someone steals your password, if your account is hacked or if you simply forget your login information. You will always be able to recover your access or your files, because you are dedicating part of your resources to guaranteeing that your accounts and emails remain safe.
Also, you should consider that your project will grow over time and you will probably need to set up several email accounts that correspond to each member of your team. Since you will be the account holder, you can always create new accounts or even change the email access of someone who is no longer with your company.
Paying for a personalized email is not only beneficial for the image, productivity and security of your business, it can even be used to carry out commercial and email marketing actions. So it is a great tool to achieve something that is surely in your objectives: connecting with your clients and forming a relationship with them.
Related: Basic email marketing tips to attract and retain customers .
Benefits of email hosting
Email hosting is an essential resource for companies seeking to professionalize and guarantee the integrity of their communications. This service offers a series of advantages that not only improve a company's corporate image, but also increase its operational efficiency, and these are some of the main ones!
Domain Personalization: Use an email that reflects your company name, such as [email protected] . This reinforces the perception of professionalism and trust.
Greater control and security: Options such as encryption and protection against spam and malware, always at your service.
Integration with business tools: Facilitates internal collaboration with the integration of tools such as calendars or office applications.
Specialized technical support: Access to technical assistance to resolve email-related issues.
Flexible storage capacity: Offers storage options that adapt to the needs of the company, from small to large data volumes.
