We can also suggest you read: " Accounting and new technologies

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On the other hand, millennial consumers tend to be particularly resistant to advertising, especially traditional and intrusive advertising. In this regard, Heineken has also decided to sponsor Coachella, one of the most important summer music festivals for this generation.

Associating a brand with an event popular among millennials considerably strengthens its positioning as a young brand. It also creates the opportunity to be very close to the public. In Uruguay, it is possible to mention a certain parallel with the case of Pilsen and Pilsen Rock, which, with more than 145,000 attendees in its largest edition, represented a cultural phenomenon that transformed the perception of the brand .

7 trends that guide the transformation "
GoPro, engaging the audience and trusting its content
GoPro cameras have quickly established themselves as the ecuador number data cameras of choice for a very specific niche: those who enjoy sharing their passion for sports, extreme sports and outdoor activities.

And one of the key factors in this loyalty was the type of marketing strategy applied, as well as the offer of a product truly designed to add value to the lives of its target users, making creating and sharing their videos extremely easy.

Its video editing software automatically added the GoPro logo and other branding elements to each video clip. GoPro then began sharing its users' best videos on social media and offering high-value prizes for the best-received ones.

[yadaysrdone]

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