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When it comes to improving your website’s performance, you may find yourself asking, “Should I use website pop-ups?”
It’s a valid question, especially since pop-ups are known for their potential to boost conversions, collect email addresses, and engage website visitors. However, they can also frustrate users if not done right, leading to higher bounce rate and a poor user experience.
So, what’s the verdict? Should you embrace pop-ups or leave them behind?
In this article, I’ll break down when using website pop-ups makes sense and when it’s best to hold off. Whether you’re looking to grow your email list or improve user engagement, this guide will help you make an informed decision.
Let’s get started!
Let’s start by examining when website pop-ups can be a game-changer for website owners.
1. Low returning visitor rates
It doesn’t matter what kind of business you’re in, if your returning visitors are below 30%, you’ll need some channels to bring them back. (The screenshot below shows you where you can check your returning visitors in Google Analytics.)
Owned channels (like email and SMS marketing) are a great way of getting visitors back to your site. And when it comes to building a list, no other tool comes close to the effectiveness of popups.
