Increasing sales growth rates through proper distribution of responsibilities

[mimakte]

The sales growth rate can be increased by clearly distributing functional responsibilities. The manager should not be distracted by solving additional tasks. It is better if each employee solves a specific production task: someone attracts clients, and someone works with an existing base.

Another principle of dividing employees can be used – by the scale of clients: some work with representatives of large businesses, while others deal with medium and small ones.

Another division option is by channels: network clients, retail buyers, FMCG, B2B, etc.

The "two instead of one" method + excitement
Are you familiar with the "Stalin armenia email list principle"? It is based on the formula 2 by 4 > 1 by 8. This means: 2 departments with 4 people work more efficiently than 1 department with 8 people. Thus, it is better if a large sales department is divided into 2 divisions, each with its own manager. Competition will begin between the departments, which will have a positive effect on sales figures.

If not only departments but also employees compete with each other, the sales growth rate will increase even more. For this, you can use competitions, for example, who will be the first to complete the work plan for the week, who has the highest sales, etc. To motivate employees, use a reward system.

Fast money
To implement the "fast money" principle, one-day competitions are held. Everything is quite simple: employees are given a certain task, having solved which, they will receive a cash prize. For example: whoever is the first to make 1 sale and 2 reservations will immediately receive 1,000 rubles.

This technique allows you to quickly influence sales results during the day. After all, it is no secret that the monthly plan can only be fulfilled if the sellers make small achievements every day. This principle has never let anyone down. Moreover, this is the best motivation for members of a strong team. People get excited, and their work efficiency increases several times. Also, this will help you "see" your employees: who is really interested, and who is just passing the time. The second, perhaps, has no place in your team.

"Who's first" is not a mandatory condition of such contests. You can offer a reward to everyone who reaches the set goal. To make it "work" for you later, set only ambitious goals.

[yadaysrdone]

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