Cross-promotion benefits everyone involved by increasing exposure and giving customers a reason to shop locally. This collaborative approach can also help your business stand out by offering something truly unique that customers won’t find elsewhere.
Email marketing remains one of the most effective channels for driving Black Friday sales.
To maximize its potential, craft a series of email mobile number list marketing campaigns leading up to Black Friday. Start by teasing your deals, offering early access to subscribers, and building excitement as the big day approaches.
Segment your email list to send personalized offers to different customer groups. For example, new customers might receive a different deal than your long-time loyal shoppers.
Create urgency with limited-time offers, and don’t forget to send follow-up emails during and after Black Friday, reminding those who haven’t yet taken advantage of your deals.
8. Use scarcity tactics like “while supplies last”
Scarcity is a powerful motivator. When customers know there’s a limited quantity of a product, they’re more likely to act quickly to avoid missing out.
Incorporate scarcity tactics into your Black Friday promotions by emphasizing limited stock or one-time-only deals. Use phrases like “While Supplies Last” or “Limited Quantities Available” to create urgency and push customers toward faster buying decisions.
This taps into customers’ fear of missing out (FOMO), a key driver in Black Friday sales, and can help clear out old inventory or sell out popular products faster.
