Modern Digital Marketing is marked by a disruption in the way managers and professionals in the sector think.
It is related to more customer-focused communication and also has a greater focus on numbers to support decision-making. Therefore, it is necessary to know how results are measured in Digital Marketing to ensure the success of your strategy .
With the evolution of communication tools, everything has become measurable. Data serves as insights to guide new business tactics, allowing for improvements across the board.
To learn more about how results are measured in aruba email list 38244 contact leads Digital Marketing, continue reading this article, as we will talk about:
What is Digital Marketing?
What is the importance of measuring and analyzing results in Digital Marketing?
What results can Digital Marketing generate?
What metrics to use at this point?
How are results measured in Digital Marketing?
What to do after analyzing the results?
What is Digital Marketing?
We call Digital Marketing the set of practices and strategies developed in the online world to attract customers and win new sales.
It consists of a series of actions to optimize the presence and participation of companies in the digital universe, with the aim of standing out and growing.
In short, the concept covers all marketing actions adapted to the digital environment, that is, those carried out on the Internet or with electronic means. Some of the tactics are:
Content Marketing
SEO
Email marketing
Social networks
Virtual Ads
Among others
Each of these practices is important for your company's Digital Marketing and it is worth noting that it is not an isolated action, such as creating a Facebook page or a website.
Rather, it is a set of interrelated actions that work as part of a larger plan to attract customers, develop the brand and expand the business. In many cases, it is even about connecting the digital with the offline as well.
One of the great advantages of modern marketing is the ability to measure actions.
While traditional marketing tactics did not generate data for analysis because their effects were not known exactly, digital marketing makes it possible to analyse and monitor everything. Everything becomes data for analysis in a specific and precise way.
Thus, when a campaign is finished, for example, the company has at its disposal an arsenal of information to review and evaluate.
