And do we want to talk about customization?

[hasanthouhid0]

This, in a sector where most of the clubs aim to save money by hiring young people with no experience who want to earn a few pennies, has made the difference in the qualitative perception of the brand.

The Starbucks staff is, in fact, always ready to listen to the specific needs of the customer australia physiotherapist email list and, above all, friendly, even when faced with any impolite customers who would get on anyone's nerves.



If you've ever been to a Starbucks, you may have noticed that when you buy a drink in the store, the clerk will kindly ask you your name , and then write it ( often incorrectly, but that's another story ) on the glass containing your drink.

Have you ever wondered why?

Relation .

That simple gesture means that for Starbucks, customers are not all the same, but are people.

People who are different from each other and who should be treated as such, calling them by name and making them feel unique.

It may seem exaggerated, but this is another piece that fits into Starbucks' broader marketing strategy, made up of the many elements I'm talking about in this article and which, all together, create a unique experience for anyone who comes into contact with the brand.

All of this falls within the principle of persuasion of sympathy, whereby as human beings we are accustomed to perceiving as of higher quality the time invested with pleasant people, who we consider nice and who make us feel good.

This, in the case of Starbucks, makes us want to return to another store.

Qualitative positioning
We talked about the quality of the staff at Starbucks stores.

The concept of quality in the brand is understood on an even broader level.

In fact, the American giant was good at immediately associating the concept of 360-degree quality with its brand.

Furnishings;
Design;
Services offered;
Staff;
Products.
Are Starbucks products the best in the industry?

Probably not, but they are perceived as such by their target audience.

This aspect is important not only to raise the brand positioning and communicate a very powerful value such as quality.

But it also, and above all, allowed Starbucks to adopt a very clear pricing strategy tending towards the medium/high range.

The prices of any product, in fact, from espresso to cappuccino, up to cheesecakes, are decidedly above average, but this is not perceived as a burden by the typical Starbucks customers, who instead define it as an investment for the experience that the entire coffee shop offers them.

[yadaysrdone]

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