TikTok: the social network that is sweeping the market and an opportunity for your business

[olivia25]

It's called TikTok and it's the new social network that's here to stay. It's arousing passions among the youngest and has surpassed 500 million active users , which shows how popular it is today. An app whose only secret is the creation and editing of videos of about 20 seconds. Have you not yet heard of it?

TikTok, the Chinese app that is all the rage
Millions of users, ease of use and the ability to make videos. The equation gambling data india couldn't be more perfect if we transfer this scenario to the commercial sphere. However, before we get down to business with the possible uses of this app, it is worth noting that it is the most downloaded application in the US and one of the four most downloaded in Europe.

The secret is to give users the possibility of uploading videos of less than a minute, specifically about 20 seconds, without having any prior editing knowledge . One of the keys, in fact, is the paradox of this application that allows endless possibilities in editing without the need for any knowledge.

Videos, recorded by simply pressing a red button, are viewed vertically in full screen . Now it's time to press the icons that appear in the sidebars to give likes or to comment. Easy. From here on, the operation is like any other social network.

A very tempting scenario when it is clear that the time has come to take a chance on this network, to take advantage of the momentum. But how to do it?

Using TikTok for commercial purposes
Initially, this app was created to upload funny videos and create musical creations, above all. Home videos recorded and passed through the filters offered by the platform. The possibilities would come after the application allowed adding links in the videos to sell products.

Although in the testing phase, it seems that the platform has given the green light to the possibility of adding links to commercial sites to business accounts. A function that goes beyond personal accounts and opens up the business path or the possibility of earning money through this social network , offering your products or services.

The advantages of this app for companies and advertisers
Having set the stage and outlined the commercial possibilities of this app, let's put the numbers on the table: 500 million users and more than 7 million downloads in our country . These are not insignificant numbers that also bring us closer to a little or untapped audience. It is therefore time to reach them.

In this case, and as with other social networks , the content is structured in a personalized way. It analyzes the interactions of its users, through artificial intelligence, to personalize the content it sends them. All this, combined with an audience that is not on other platforms, makes it a very interesting niche from the point of view of current marketing .

How to expand a brand
It is expected that the brand will begin to give way to the possibility of different advertisements, to be able to advertise beyond what we have already mentioned. The application has already announced that sponsored effects will soon be offered , as well as challenges.

However, advertising experts agree that at this time and with what is already available to companies and brands, adapting content to this audience and adding links to the sites will be synonymous with success .

It's time to be on TikTok , to create company accounts and to adapt the content, because in this case, getting ahead is winning. There are already many companies that are present on the platform, and at Dayvo we didn't want to be left behind. A few weeks ago we started with our TikTok , and here you can see us taking our first steps on the social network. And you, what are you waiting for to join your company on the newest social network?

[yadaysrdone]

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