Online training for PR specialists

[subornaakter40]

Now let's talk about another way to master the profession of a PR specialist - taking online programs.

Skillbox. The company provides Internet users with the opportunity to complete the course "Profession PR Manager". The price is low - only 10 thousand rubles, and this is without discounts and promotions. The program contains many practical classes and lasts (compared to university classes) much less time. Skillbox also provides the opportunity to complete the course "PR Manager from PRT" - it is even shorter and cheaper.

Netology Company , Community Manager diabetes mailing list program, training duration — 4 months. You can take the course alone under the guidance of a mentor or with a group. It is designed primarily for people who already have basic knowledge of PR.

If you wish, you can take training in related areas. For example, in the programs "Internet Marketer" or "Work Communication Skills" in Yandex.Practicum. The more courses you master, the more diverse your skills will be.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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Trends in the work of a PR specialist
The PR industry has seen a number of changes in recent years. We believe that the key trends over the next 5 years will be:

New Internet platforms. In the past, all PR was based on advertising through television and print media, but today it uses the World Wide Web more. The classic press is almost irrelevant, as it has been overshadowed by social networks and video hosting sites like YouTube. TikTok is gaining popularity. It is difficult to predict what will appear in the near future.

New formats. Instead of advertising on TV, many PR specialists prefer promotion through videos on the Internet, cooperation with studios, video bloggers and other companies. Offline press conferences are being replaced by online presentations and discussions in online communities. PR events and media content using VR and AR technologies will soon be in demand.

Online tools. PR managers no longer need to create spreadsheets to manage the company's affairs, because today many processes can be performed automatically. There are services on the Internet that, after appropriate configuration, will independently post publications, collect data for analysis, create reports and presentations.

Trends in the work of a PR specialist

New communication channels. Advertising methods such as phone calls and e-mails have strong competitors: messages in instant messengers and social networks. Media personalities even create pages in their profiles for this purpose, where they present the terms of cooperation and their contact information.

Narrow specialization. Until recently, a PR specialist had to combine various functions - managing content on a website, writing articles, SMM, creating advertising audio recordings, etc. Currently, there is a tendency to delimit his sphere of activity: some specialize in personality marketing, others - in cooperation with the media, and someone deals only with viral or anti-crisis PR.

[yadaysrdone]

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