One advantage for all of us is that there are many tools and different ways to measure the results of our website and its SEO optimization. In fact, many of them are powered by Google, so we can know that they do work.
When starting this process, there are several things you need to take into consideration. But two of the most important are traffic and comparison .
Comparison to Measure SEO Results
Comparison is the simplest and most effective way to determine whether your strategies are performing better or worse than before, and to do this you must use a time scale.
If your measurement indicators (traffic, for example) went up or down in the last measurement, it could be due to two causes:
Optimization strategies and actions are delivering concrete results to your traffic.
You are in a seasonal time of year that affects your website traffic.
This usually happens during certain seasons of the year, which influence the behavior of users' search patterns and are therefore reflected in your traffic.
That's why it's important to keep a timeline and know the indicators you office email list had at each moment of the year. This way, you'll be able to know if the changes in results were due to your strategy or something outside of you.
Although there are many variables and indicators that you can use to analyze the results of your SEO strategy, the level of organic traffic is one of the main determinants.
Traffic is one of the most important measurement indicators, as it allows you to know first-hand the behavior of your website users and whether you have actually managed to get more visits.
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This is an indicator made up of several variables. Each of them will give you data of interest for different areas of the structure of the pages and thus you will be able to know which of them you should address separately.
Indicators to Measure
Although all the variables work together to generate the user action profile and their interaction with your website, it is important to know and manage them in their entirety, in order to have a more general and broader vision of their influence on SEO analysis.
