6 steps to understand digital transformation

[kumartk]

As you can imagine, there are many aspects necessary to implement Digital Transformation in your company . However, in this section I want to highlight 6 steps that I consider relevant.

6 very concrete steps that are allowing us to implement digitalization in organizations nationwide based on a project we have in our company: “ Managers on the Internet .”

1.- The culture of the organization must be changed
Once again, I would like to emphasize that digital transformation is a change in the pharmacy email database mentality of companies towards a new way of doing business, in which we place the customer at the center of the strategy.

I emphasize this point because to this day I still find companies that " go out to sell their products to their customers ." They don't realize that people no longer want the same things as everyone else... we want different products and services.

Now we have to go out and see “ what do my clients need ?” This is the change in mentality that digital transformation brings us.

Our customers' consumption habits have changed and continue to change at an enormous speed. If we add to this the growing volume of competition in all sectors, you will quickly understand that companies must move towards:

Specialization as a key differentiating factor for the organization and a key element in Digital Transformation
The customization of our products or services to reach an increasingly demanding public
The awakening of emotions in the communication and sales processes, since once again, we are dealing with people. What emotions are you able to awaken in your audience?
You may be interested in: Facebook Ads Strategies. How to attract traffic, leads and customers to your website with Facebook campaigns
2.- We must optimize digital trust in our brand
A company creates digital trust with its users when it manages to establish a bond of tranquility, trust and empathy with the brand or product it sells or markets.

From this perspective, we must be aware of the need to build these ties with the customer as a basis for achieving digital transformation.

Generate in the user the need for our products by talking about solutions to their needs, rather than about the features of your product. How it benefits them, how it helps them, what results they will obtain with it...
Create the image that you are an expert in what you do . Provide a differential value that is perceived as excellent.
Emphasize and interaction are key elements prior to sales. Thanks to digital transformation and tools such as Marketing Automation, it is much easier and more effective to influence our users' purchasing decisions.
Provide sufficient information about your brand and your products. You cannot sell what you do not communicate beforehand.
As you can see, digital transformation and internet technology will help you become a relevant and trustworthy brand, which will mean more sales and income.

Of course, this process is not a matter of a day… or a month.

3.- A new corporate strategy must be adapted or created
Gone are the days when we were able to reach our customers with commercial impact through indiscriminate advertising .

The personalization I was talking about earlier involves a necessary market segmentation to analyze how we are going to reach our target audience.

And to do this, we absolutely need to design an effective strategy . A strategy that, at this time and thanks to the optimization of processes and tools provided by digital transformation, we find reflected in a Sales Funnel.

A Sales Funnel that will allow us to optimize the processes on our website to accompany our users -> visits -> sales opportunities throughout the entire journey until we manage to convert them into customers.

Technology and digital transformation are currently helping a lot to design effective sales strategies and even automate them and execute them on autopilot.

4.- You must optimize the processes oriented to online sales
Some of the digital processes that should be optimized when implementing digital transformation are:

Improving communication with our potential customers and clients
Identifying new digital business opportunities
Reduction of production, marketing, advertising, etc. costs.
Identifying the most effective online channels to reach our customers
Continuous analysis of information, effective decision making
Creating an internal structure of “happy employees”, motivated and aligned with the corporate strategy
etc
5.- Improving the digital skills of managers and work teams
The digital skills of managers and work teams are a key factor in digital transformation.

Therefore, when implementing digitalization in your company, you will need to work on specialized training processes that support the strategy to follow in the digital transformation.

Digital skills associated with online marketing , to optimize your presence in search engines. If they don't find you, you don't exist, so web positioning should be one of your priorities when implementing digital transformation.
Digital skills related to communication with your customers through the appropriate channels (those they usually use)
Knowing how to write for Google , creating high-value content for users that provides value and also ranks on Google. One of the keys to digitalization is being visible and providing value. And content gives you both.
New ways of selling . Strategy design using Sales Funnels, Mail Automation tools, social media marketing, Inbound Marketing or non-invasive advertising.
Personal branding and social selling for managers and staff involved in marketing, communication and sales.
Use of specific tools for various uses.
etc
Once again, digital transformation and technology come together with a common goal: helping to achieve sales and new customers.

6.- Analyze and make decisions
As we said before, we must establish KPIs and management indicators in all the work areas that we are going to carry out.

We need to know the real results, whether good or bad, so that we can act on them in time and improve strategic decision-making.

For this reason, digital transformation tools such as Big Data greatly help companies, as they allow us to identify behaviour patterns and trends of our users (or even company staff), which we would not be able to see otherwise.

[yadaysrdone]

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