Target the less obvious audience

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Think of Google Showcase Shopping ads as your digital storefront. It’s the window solution your online customers are looking for.

You can bundle different e-commerce, fashion, and retail products using vivid, high-quality digital images.

You can complement existing products with multiple smaller products, or combine several “me too” products into one larger discounted offer.

Storefront ads are used to target more generic, non-branded queries and appear in mobile search results.

In the SERP, the ad features a customized, brand-specific image related to the search query along with two smaller images.

These smaller images show the actual products. When the user clicks on the ad, it presents the custom buy bitcoin email list image, a custom description to help showcase the brand, and up to 10 individual products.

In addition to the visual differences, Shopping ads use maximum CPE (cost per engagement) bidding, meaning advertisers set the highest amount they're willing to pay for an engagement.

They are then charged when someone expands the ad and spends more than 10 seconds inside the ad or when a user clicks on a link before 10 seconds have passed.

In 2018, Showcase ads continued to gain clicks on mobile devices and continued to gain momentum in 2019.

This ad format is a great branding tool, tailored towards user engagement rather than user acquisition and is best used as an upper-funnel tactic.

4. Connect online to offline with local inventory ads
According to Google, nearly 80% of shoppers will go to a store when the retailer has an item they want immediately.

One of the best ways to address this expectation of immediate in-store availability is through local inventory ads.

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