New Social Media strategy promotes the “Panels to say goodbye” campaign

[kumartk]

The advantages of social media are many, but one of them is that it provides us with greater connectivity around the world. Social media in these times of pandemic is being a source of communication to provide emotional support to thousands of people who are suffering from Covid-19. In recent days, a new campaign called “ Panels to say goodbye ” has been presented, which is being welcomed by many people. In this article, we explain the success of the Social Media strategy behind this emotional campaign.


How did “Panels to say goodbye” come about?
How did “Panels to say goodbye” come about?
This year is undoubtedly being devastating for thousands of people who are losing family members due to Covid-19. The pain is even stronger, since funerals and burials cannot be held in the company of friends and family. After that updated diabetes mailing list need to say goodbye to a loved one, Juan Carlos Gómez de la Torre, Creative Director of the ' Panels to say goodbye' campaign , took the initiative to take phrases from family members and broadcast them on advertising panels in different parts of Lima, Callao, Cusco, Arequipa, Piura, Huancayo, Cajamarca, Chiclayo and Trujillo.

Each panel conveys an emotional message of 44 characters , which generates emotions among passers-by in the busy Lima and other departments of Peru. Thus, thousands of Peruvians can say goodbye to parents, brothers, sons, husbands and friends, who fought to defeat the invisible enemy.

Find the need to transmit a communication message
Find the need to transmit a communication message
The 'Paneles para decir adiós' campaign is seeking to convey the need and pain of thousands of Peruvians who suffer from the death of their loved ones. After discovering this need, they sought to replicate the communication message on thousands of their advertising panels. However, they are not only using traditional marketing, but they are also replicating the message on different social networks such as Facebook , Instagram , Twitter and YouTube .

How did they bring the fundamental message to social media?
As we explained at the beginning of the article, social media offers several advantages that help us to be better informed about everyday life. In addition, it helps us to learn about new trends in Social Media . For this reason, the creatives of this campaign sought to replicate their new initiative on social networks most used by Peruvians, such as YouTube, Instagram, Facebook and Twitter.

How did they bring the fundamental message to social media?
Each social media post seeks to motivate all those who have lost a loved one to publish a free, 44-character message that conveys an emotional phrase and is reflected on more than 300 advertising panels, so that they remember who they were in life.

Social media becomes an ally to defeat Covid-19
Social media becomes an ally to defeat Covid-19
All of Peru and the world have been fighting against Covid-19 for more than 8 months. For this reason, many creatives are using social media as allies to lift the spirits of people who have lost a loved one. This is how social media can be a strong point for brands and companies that seek to transmit emotional messages and be by the side of these affected people.

Are you looking to create a new Social Media strategy? IBO, a Social Media agency in Lima , can help you have more impact on your social media campaigns and reach your target audience. Just like the ' Panels to say goodbye ' campaign, which is wisely using Social Media strategies , you too can reach your target audience. Contact us for advice on your next digital project.

[yadaysrdone]

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