Comparing the profiles of effective and ineffective marketers.

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OVERALL EFFICIENCY
42% of B2B marketers said they are highly effective in content marketing (scores of 4 and 5).


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In 2013, more than 36% of marketers said they considered themselves effective at content marketing.



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STRATEGY
44% of marketers have a formal content russia whatsapp mobile phone number list strategy.


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66% of marketers who have a formal content strategy consider themselves effective.
However, only 11% of marketers who do not have a formal content strategy can call themselves effective marketers.
48% of small B2B companies (10 to 99 employees) have a formal content strategy.
Only 41% of large organizations (1,000 or more employees) have a formal content strategy.
73% of B2B organizations have a full-time employee who oversees marketing strategy.

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