Check the regularity of sending emails
One of the things we found with CellarThief was that sending emails more frequently actually increased open rates and engagement. This made no sense to us.
We thought that the more we sent e-commerce emails, the more people would ignore them. But it was the other way around. We wouldn't have known this if our e-commerce email marketing hadn't included testing the frequency of sending emails.
Check the day and time of sending
There are many best practices in email marketing for e-commerce. But these are best practices, and sometimes the opposite will work better for your business. For example, a common suggestion is to send emails on Tuesdays and Thursdays and not to send emails on weekends. Why? Because people usually check their emails at work.
from Coschedule
However, as more people learn that weekdays are the day to send emails, more and more emails are being sent to your subscribers. So, the opposite may be true for your business. The same goes for the time of day you send emails.
Personalization and segmentation
Most people will just send the same email to everyone. But you should send different messages to different people. For example, the message you send to someone who last bought something last week might be different from the message you send to someone who last bought something 6 months ago.
Tools like Hello Bar let you customize your targeting to easily organize your list into different segments. And tools like Klaviyo let you personalize emails to different segments based on behavior, demographics, or other data.
Popup Targeting with Hello Bar
Add value
Just like growing your list, increasing the engagement and usa whatsapp number effectiveness of your eCommerce marketing depends on how consistently you add value. Educate, then sell, don't just sell.
Use email to sell recent purchases
Don't forget to use email marketing to increase sales from recent orders. For example, if someone just ordered flowers from Jim's Flower Shop, Jim can send a coupon to send another order to someone else right away. When someone buys flowers for their mom and gets an email to buy flowers for another loved one with a 30% off coupon that expires in 30 minutes, this can increase the average order value.
Harry's Upsell Letter Example
Automate Email Marketing for Your Online Store to Increase Loyalty
I know, that sounds like a lot of work. And, well, it is. But the good news is that there are plenty of tools you can use to automate your email marketing for your eCommerce efforts. It’s all about choosing the right tools and using them to automate the process of personalization and targeting based on user behavior and context.
Use a tool like Hello Bar to automate the process of building your email list and test different messages and designs to do so.
Tools like Hello Bar can automate the process of building your email list. It's best to test a few different messages and placements of these email capture units, but once you find what works, you'll be able to see a flood of emails every day.
Use an email service provider that allows you to personalize and segment messages based on behavior.
