Let's say Jim can buy traffic for $1.00 per click. That means he needs 1 out of every 4.5 visitors to sign up for his email list. That's a lot and probably impossible. However, that also needs to be added to completed purchases.
So let's say Jim spends $100.
Let's say Jim gets 8 email subscriptions from 100 visitors who come to his website.
8 x 3 months x $1.50 = $36.
However, 2 people also purchased flowers worth an average of $100 per order from those 100 visitors.
If Jim doesn't consider the value of the subscribers he gets, Jim will calculate that he sold two orders. At $50 per order after deducting the cost of goods, this means that Jim spent $100 to make $100. So Jim decides to stop this marketing campaign.
3 months later, Jim's income remained the same because he had not found a growth channel. However, during these 3 months, Jim's actual sales could have been $100 + $36 (email). This means that his business could have grown during this time.
How to Optimize the Value of Each Email Subscriber
So, we've established that you need to know the value of each of your email subscribers. But once you know the value of each of your email subscribers, your goal is to increase that value.
If Jim currently has email subscribers who are bringing him $1.50 per month in net revenue, his goal should be to increase that average. So Jim sets a goal of $2.00 per month. Jim hires a new email marketer and gives him two goals:
1) Increase the number of email subscribers;
2) Increase the value of each email subscriber.
How to Increase Email Subscribers
My team and I have written a lot about this in the past. But here are some very simple tips for growing your email subscribers:
Make it easy for people to subscribe
We're biased because we own Hello Bar. But we believe that every site should have a simple and obvious way for people to sign up for your email list. Pop-ups, like those provided by Hello Bar and others, are the most effective way to do this.
Popup capture units have very high conversion rates. And we recommend that you consider a specialized popup creation company rather than using the basic ones offered by email providers. Many of our clients have compared us to them, and we outperform them on average by 2-5x?
Hello Bar Popups for Email Capture
Give people an incentive to subscribe
Give people a reason to sign up for your email list. This could be coupons, special access, previews of new products, or a whole host of reasons. Again, products like Hello Bar make this easy because you can test different incentives to see what works best.
Email Marketing for Ecommerce - Parkway Skateboards Email Collection Example
Encourage people to forward your emails
A friendly and simple offer to forward your marketing emails usa people whatsapp number via email can be an easy way to grow your list. To do this, you need to send emails worth sharing, but that's the next tip.
Increase the value of your emails
Most e-commerce email marketing efforts are too focused on just selling, selling, selling. That's great. But let's look at an example. Let's say you're selling a supplement for long-distance runners with their endurance.
You can send regular emails with coupons and special offers on your supplements. Or you can send regular emails with running tips. Which one will do the most good? The latter.
Runners connect with other runners, so make it easy for them to share your emails with their friends.
Have a clear email marketing strategy
You need to have a clear strategy for what content you want to write, what you want to teach your customers, and how often you send your email campaigns. Ad hoc email approaches just don’t work.
You need a clear and consistent eCommerce email marketing strategy, and then you need to execute it regularly. This will lead to higher engagement levels, as people like habits, consistency, and predictability.
