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21 Feb Google Tag Manager: How to measure Adwords conversions?
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What steps should we follow to configure Google Tag Manager?
Why is it interesting to keep track of conversions using Google AdWords?
The world of advertising is changing at an extraordinary pace. That's why it's worth reviewing everything that has to do with the configuration of Google Tag Manager and Google AdWords conversions.

A configuration that, although it has some slightly different nuance spain consumer email list s than it had some time ago, has not changed the possibilities we had in terms of conversions.

Conversions in an app.
Conversions on a website.
Conversions from phone calls.
Import conversions.
What steps should we follow to configure Google Tag Manager?
This time we are going to focus on this method of measuring conversions. A method that Google Tag Manager uses that has nothing to do with gtag. In fact, these two methods are not yet fully compatible.

To register our tag, we have to access the “Conversions” menu of the Google Adwords platform. Once there, we have to select the type of conversion we want to identify.

At this point a series of configuration alternatives will appear, among which we can highlight the following:

Name and category.
Worth.
Count.
Conversion window.
Include in conversions.
Attribution model.

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