RevPAR reminds you that you don't need to lower prices to attract customers

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Many hotel managers think they need to rein in their competitors to attract guests, but in most cases this is not the case. Demand for hotels is fairly inelastic - a family of four is not going to be interested in a $39 room, which suggests questionable quality, even if it is a perfectly good room. They are willing to open their wallets to get a good room, and a higher price can signal that .

By paying attention to your RevPAR, there's a good chance you'll notice that you're being much more profitable at a higher price than your competitors.

RevPAR will keep you from missing the forest for the trees. Instead of lowering your prices in the name of slightly increasing your occupancy, these RevPAR stats will keep you focused on what you really want: profit.

3. RevPAR helps you understand when you're spending too much


Hotel managers who don't track RevPAR and focus solely on benefits of using our homeowner database filling their rooms could be incurring huge losses and not even know it. But with the data at your fingertips , you can avoid that.

RevPAR sets a baseline for your revenue that cannot exceed your expenses. Add up the amount of money you spend each day on your hotel and divide it by the number of hotel rooms you have. Is that number higher than your RevPAR? Then you are actually losing money when you fill your hotel.

By comparing your expenses to RevPAR, you can identify when you're booking at a loss and change course before it's too late.

4. RevPAR allows you to compare the profitability of all room types.


Many hotels have several room types with different prices. By grouping each of these rooms into their own categories and calculating their RevPAR, you can figure out which rooms are bringing in a lot of revenue and which are draining your money and effort.

By identifying your least profitable rooms using RevPAR, you can focus on them and find ways to improve their profitability.

Ask yourself the following questions if RevPAR for a room type is low:

Am I charging too much for this room, causing my occupancy rate to be too low?
Am I charging too little?
Is there anything I can do to add value to this room, such as free breakfast, upgraded technology , executive lounge access, or free valet parking?
Don't I emphasize some valuable amenities like an incredible view, a jacuzzi or a balcony?

[yadaysrdone]

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