When to do an SEO audit?

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Some people go to the doctor as soon as they are sick. Others prefer to anticipate even without symptoms, to do a complete check-up. It is the same for your website: the audit can be carried out at the first clinical signs (example: a drop in traffic or a drop in conversions, to act as quickly as possible), or on a regular basis , even when “everything is fine”.

This is also our recommendation: favor frequent analyses . For example, plan a algeria consumer email list​ technical SEO audit every quarter. And carry out a UX and conversion SEO audit at least once a semester. In the meantime, if events occur ( website redesign , website launch in another language, unexpected drop in performance, etc.), do not wait to move on to analysis ( discover 6 free SEO analysis solutions ).



Step 1: Analyze the structure and technique of the website
The first step of an SEO audit is to examine the structure and technical aspects of your website. The goal? To ensure that search engines can easily explore (or “crawl”) and index your pages, without encountering obstacles and problems. To facilitate the work of indexing robots, while benefiting from good technical SEO… Here are the key points to check:

Page indexing : use Google Search Console to check that all your important pages are indexed by Google. From the console, you can also identify any crawl errors that could penalize your natural referencing. Warning: unindexed pages are not included in Google's database... And they cannot be classified!
Loading speed : A slow website is a drag on user experience and SEO. Every millisecond counts! Use tools like PageSpeed ​​Insights or GTmetrix to analyze your page loading time and get optimization recommendations (image compression, code minification, etc.).

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