Comparative analysis of platforms for targeted advertising

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You can't just take and start promoting your business. More precisely, you can, but without the right tools, you risk wasting your budget. Head of the Magnetto.pro traffic department Vladislav Anufriev germany telegram database compares popular advertising platforms and talks about their pros and cons.

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"Yandex Direct"
Yandex Direct is a tool for placing contextual advertising. It takes into account the features of the search query, location and interests of the user. Advertising in the service is divided into two types:

Inside the search results.
On the platforms of the Yandex Advertising Network (YAN).
Among the main advantages of advertising in Yandex Direct, I would highlight the huge functionality of the platform, a large number of partner sites and placements, and automatic learning strategies.

Moreover, you can use a large number of targetings: by keywords, interests, audience segments, geo; behavioral, demographic and other characteristics, as well as targeting for all types of devices: desktop, mobile traffic, tablets.

The minimum deposit amount on the platform is 300 rubles. You can work with any business niche: from "commodity" to B2B. It is good that there is auto-labeling of advertising.



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Pros

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