The agency implements actions to optimize

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Discover Influactive What is a digital marketing agency? A digital marketing agency is a company specializing in promotion and communication on the internet. It implements online communication strategies aimed at improving the presence of a company or brand on the web and generating concrete results (sales, leads, etc.). To do this, it uses various levers such as natural referencing, online advertising, social networks, emailing, etc. The main services offered by digital marketing agencies Audit and consulting in digital strategy Before setting up a digital marketing campaign, it is essential to carry out a complete audit of the company's current situation.

The agency then assesses the strengths and weaknesses denmark telemarketing data of its online presence and determines the actions to be taken to achieve the set objectives. It also offers digital strategy advice tailored to the company's needs. Natural referencing (SEO) Natural referencing, or SEO, is a major issue for companies that want to gain visibility on the web. the presence of the company in search engine results, and thus attract more visitors to its website.

This involves improving the content, the structure of the site, obtaining inbound links, etc. Online advertising (SEA) In addition to SEO, a digital marketing agency can also offer online advertising services, or SEA. This involves setting up paid advertising campaigns on platforms such as Google Ads or Facebook Ads, in order to quickly generate traffic to the company's website. The campaigns are continuously optimized to guarantee the best possible return on investment. Social media management Social networks have become essential for companies that want to create a community around their brand and interact with their customers.

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