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Therefore, you need to think about a marketing strategy to get customers to purchase the software and use it for a long time. [2] Software marketing trends Software marketing involves the following steps: Market Analysis segmentation Targeting positioning Marketing strategy planning Implementing marketing measures Here we will explain each step. 1. Market Analysis First, let's conduct a market analysis. Market analysis involves investigating the software industry market and asking questions such as " Is the software market large enough that we can sell our own service? " and " What kind of software is available as a competing service? " Collect information to think about how you can differentiate your company's services and get customers to purchase them.

2. Segmentation Next, we will carry out segmentation. Segmentation nauru email list 100000 contact leads means determining what kind of market you are targeting. Competing services will change depending on whether you are competing on low price or on functionality. Therefore, what kind of market you can sell in. 3. Targeting Next, let's move on to targeting. Targeting means deciding what attributes of customers you want to target . By thinking specifically about what attributes people with your company's services will have, your marketing measures will be more likely to produce results.



When considering customer attributes, keep in mind that they will differ between BtoC and BtoB businesses. BtoC business BtoB Business age sex Family Composition Occupation Prefecture of residence Personality Lifestyle annual income [manager] age post assignment request [Organization] Business type/industry Company size Department assignment Service selection conditions 4. Positioning Next, let's move on to positioning. Positioning means comparing your own service with competing services and clarifying your "strengths" and "weaknesses." If positioning goes well, you will be able to effectively communicate the benefits that can be obtained by purchasing your service, making it easier to sell your product.