The easiest way to calculate

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If you too are having difficulty analyzing the impact of your marketing campaigns, La Fabrique du net offers you this article which, we hope, will help you calculate the return on investment of your campaigns. Summary Formulas for calculating ROI in marketing The Basic ROI Formula the ROI of a marketing campaign is to factor in the cost of the campaign relative to your recent sales. To do this, take the revenue corresponding to the growth in your sales since the launch of your campaign, subtract it from your marketing cost, and divide it by the same marketing cost to obtain a percentage corresponding to your ROI.

Mathematically, this gives this: [(Increase in iceland phone number database turnover – Marketing cost) Marketing cost] x Let's take a concrete example to support the formula. Let's say you generate an average turnover of €, per month. You decide to launch a marketing campaign with a budget of € at the beginning of January, and this campaign must last the entire month. At the end of January, you realize that your turnover reaches €,, which is €, more than your average.

Let's calculate your ROI according to the formula above: So your ROI is on this campaign! Which means that for € spent on marketing, you generated € in revenue. A little tip from La Fabrique du net This formula also works if you start from In this case, instead of calculating the difference between the average turnover and your growth, simply take the turnover generated following your marketing campaign.

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